Monday, 3 May 2010

Athletic shoes - Our Short Historic Review


A Fast paced Historic Review of Trainers


This article presents a time-line pertaining to the creation and background of training shoes.



The difference between what we see today, for example the Lacoste womens trainer and the shoes we saw in the past is huge. However it has take a lot of time to arrive at where we are today.



Trainers are a physical games footwear which are these days additionally worn as a clothing fashion accessory. The word used to describe them will certainly vary from country to country, e.g.



  • Trainers - The UK

  • Gym boots - Australia

  • Running shoes - Canada and Australia

  • Tennis shoes and sneakers - USA, Australia

  • Gym shoes - Australia, South Africa




The birth-date of the trainer can be tracked to 1850s and the development of vulcunised rubber. This furnished the raw material used in the soul of the shoe.



The milestones from the history of the training shoe are as follows:



1890s - The company which went on to become Reebok was formed in England by J.W.Foster & Sons.



1900 - 1909 - Sports shoes developed for basketball teams by the Spalding company.



1917 - The development of the Converse All Stars Basketball shoe. German Adi Dassler forms Adidas after World War One.



The 1920-30s period - The decade after the World War One period saw a massive development in the marketing of sports shoes.



1936 - Spring Court a French company, announces a tennis shoe with eight ventilation holes.



Post World War Two - Puma is formed by Rudi Dassler, the brother of Adidas founder Adi, after a family feud.



1960s - Japanese sports sneakers are imported into the US by the Nike company founders. Adidas sells the first all-leather tennis shoe in 1964. The Puma suede trainer is unveiled in 1968.



1970s - Marketing pushes the development of sneakers into many niche categories. Shoes for individual sports activities are highly focused..



1980s - Sneakers are entrenched as an every-day item of relaxed clothing. Enormous brand names are established including Nike and Reebok. Specific markets develop, lacoste kids trainers, lacoste womens trainers and lacoste mens trainers.

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